Downtown Atlanta skyline
Atlanta, Georgia

Talent is everywhere. Access is not.

ATL Project Launch connects motivated Atlanta students to the professional world through assessments, speakers, company tours, mentorship, a business plan competition, and internships. Now in its first year, with a founding cohort at Booker T. Washington High School.
What this is

A structured, earned path into the professional world.

Across Atlanta there are motivated students with the ability and the work ethic to succeed who simply have not had the same access to the professional world. Many have not personally met a professional in the field they are interested in, been inside a corporate office, or had a mentor who could open a door. ATL Project Launch is a progressive program that helps close that gap through assessments, speakers, company tours, mentorship, a business plan competition, and internships.

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Structured & vetted

Students earn their place through an application, recommendation letters, and an interview, and arrive prepared. Partners' time is respected.

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Fully funded

The program is privately funded. There is no cost to the students or the companies involved.

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Earned opportunity

We open doors for young people who earn it, creating a ripple effect that benefits us all for generations to come.

A structured, fully funded program with a coordinator who manages every step, so students arrive prepared and partners are supported.

Downtown Atlanta architecture
A note to Atlanta business leaders

Why this matters

Your success wasn't built on hard work alone.

Your work ethic and ability carried much of it, but that wasn't all. Somewhere along the way, someone set an example for you, and someone gave you an opportunity, even a small one. That exposure shaped what you believed was possible, and a little access opened doors. ATL Project Launch invites you to do the same for a young person who has already demonstrated their own work ethic and capacity, yet comes from a challenging environment that hasn't offered the exposure and access the rest of us have benefited so greatly from.

The talent is there. The access is not. You can change that by doing nothing more than letting a student see your world.

Become a partner →
The ask, plainly

We're not asking for funds. We're asking you to share a few hours of access — enough to help shape a young person's future.

Pick the way that fits your company. The program is fully funded and handles vetting, preparation, and coordination, so you can simply open the door.

VIRTUAL OR AT BTW
Speak to students
Share how you got where you are and what you look for in people, virtually or in person at Booker T. Washington.
AT YOUR WORKPLACE
Host a tour
A small student group sees your operation, then meets a few of your people to hear about their careers and roles.
DEC – APR
Mentor a student
Give an interest-matched student feedback on the business plan they build.
SUMMER 2027
Summer internship
Host a prepared student for a summer internship.
Express interest → No cost · minimal effort · you choose the level
Explore

Learn how it works, and how to help.

The Need

Why this exists

Three things decide where a young person ends up: ability, work ethic, and access. The first two are theirs. The third is environment.

Read the case →

How It Works

The six parts

Assessments, speakers, company tours, mentorship, a business plan competition, and internships, each with a purpose.

See the program →

Get Involved

Open a door

Speak, host a tour, mentor, offer a summer internship, judge the business plan competition, support the program, or refer a partner.

Find your way in →

Open the door

Ready to be part of it?

A short reply is all it takes to start the conversation. No commitment is required today.

Start an inquiry →

Know someone who would be a great partner? Please point us to them.