Atlanta skyline at dusk
The Need

Talent and drive are not the problem. Access is.

Three factors reliably shape where a young person ends up. Two are within their reach. The third is decided almost entirely by environment.
The three factors

Ability. Work ethic. Access.

The first two are within an individual's control. The third, access to networks and opportunity, depends heavily on environment. For many young people, that access comes naturally through the people and places around them. For others, it simply has not been part of their world, through no fault of their own.

Many motivated students have the first two factors in abundance. What they have not had is the third: the networks, the mentors, and the exposure that open doors. Closing that gap is the entire reason ATL Project Launch exists.

We open doors for young people who have earned it, creating a ripple effect that benefits us all for generations to come.
The reality for many students we serve

Succeeding in spite of real barriers.

Many of these students bring real drive and ability to challenging circumstances. The figures below are representative of the communities the program serves.

80%
live in poverty (household income under $30k)
78%
single-parent households
17%
live with another relative
7%
experienced homelessness this year

Many have never had a 30-minute conversation with a professional in the field they dream about. A single open door can change that.

What a door opens

One open door can change a trajectory.

For a motivated young person, so much can turn on a single experience: the first time they see the inside of a profession they dream about, or talk with someone who does that work. Those moments shape what a student believes is possible for themselves. ATL Project Launch exists to make sure more students get that chance.

See how the program works →